How Can Enterprises Navigate the Network Observability Landscape?

Transformation rarely comes without friction. Your organization has pursued a strategy of digital transformations in the last decade that has brought innovation, automation, and competitive differentiation to your user community. The complex, multivendor, decentralized, and distributed computing environment has simultaneously increased performance, availability, and security challenges as well.

No Company Is Safe from Technology Disruptions

The news cycle has been peppered with regular reporting of technology disruptions in recent months that have damaged customer trust and public reputations for some organizations, and in the process, their bottom line. For instance, Alaska Airlines has announced that the three-hour grounding in July due to a hardware failure, which resulted in additional expenses, is projected to reduce about 10 cents per share on its third-quarter earnings.

The cost of downtime has long been a concern when IT issues arise along with the hard and soft dollar impacts of lost revenue, increased costs, and employee productivity loss when overcoming an outage. These are serious implications to the business. However, one of the most effective approaches to mitigating these issues is to avoid IT disruptions altogether, and when they do occur, to minimize response time by lowering mean time to restore (MTTR) services.

Growth in the Observability Market

For the last several years, organizations have been investigating and investing in observability solutions to improve network and application performance, availability, business continuity, and enterprise resiliency. The market has grown into a multibillion-dollar market with significant adoption by many corporate and government agency IT organizations. But as many have found, all observability solutions are not the same.

Observability Market Analysis

As complexity rises, observability is no longer optional but is a strategic foundation for resilience, performance assurance, and secure digital operations. Analyst firms, such as Quadrant Knowledge Services (QKS), have been tracking the observability market for several years. This past summer, senior analyst, market researcher, and author Harsha K. and analyst-researcher Kaushik V. of QKS led and published the research report “SPARK Matrix™: Network Observability, Q3 2025.” 
This comprehensive report focuses on global market dynamics and analysis of the vendor landscape, evaluating competitive positioning, functionality, and individual strengths, while also outlining strategies for managing and optimizing network infrastructure and application performance. By concentrating on these crucial decision criteria for executives, the “SPARK Matrix™: Network Observability, Q3 2025” report provides valuable insights to guide strategic network observability choices.

Hear It from the Analyst

The report itself is a valuable resource to leverage, whether you are beginning or expanding your enterprise observability strategy.  Another helpful tool is the informational webinar from report author Harsha K. and Eileen Haggerty, area vice president at NETSCOUT. Their detailed conversation covers market trends and how top-performing enterprises globally are navigating their observability strategies.

The webinar explores:

• How observability technology trends are evolving, including innovations in artificial intelligence/machine learning (AI/ML) analytics, automation, anomaly detection, and real-time telemetry and dashboards
• Key market drivers including compliance, resiliency, and AI-centric and cloud-centric frameworks
• Key technology differentiators—AI-driven diagnostics and automation; proactive management of hybrid, multicloud, and edge environments; real-time performance analytics; anomaly detection; and scalability
• Best practices for organizations using observability solutions to drive business results

As a two-time recognized leader in the “SPARK Matrix™: Network Observability, Q3 2025 report, NETSCOUT offers strategic innovations that help enterprises deploy cost-effective observability to optimize network performance, accelerate resolution times, reduce disruptions to critical business operations, and deliver exceptional end-user experiences.

Listen to our webinar “Navigating the Network Observability Landscape” to explore how top-performing enterprises are approaching observability to ensure agility, compliance, and value at scale with NETSCOUT’s solutions.